Craft an automation strategy that isn't robotic

Marketing automation is easier than you think, makes your marketing more personalized and engaging. Learn the foundations with this beginner's course for startups and small businesses. You'll be crafting a tailored, responsive experience for your customers in no time!

Course Overview

  • 1

    Introduction

  • 2

    Module 1: The Power of Automation

  • 3

    Module 2: Planning Your Automation Strategy

    • Map Your Buyer Journey

    • Research Your Audience (Part 1)

    • Research Your Audience (Part 2)

    • Matching the Customer Happiness Curve

    • Gathering Data Successfully

    • Segmenting your Audience

    • Module 2 Quiz
  • 4

    Module 3: Time to Automate!

    • An Automation Example

    • Automation Triggers and Actions

    • eCommerce Workflows

    • Blogging, Coaching, and Consulting Workflows

    • SaaS Workflows

    • Module 3 Quiz
  • 5

    Module 4: Crafting Engaging Email Automation Campaigns

    • The Case for Automated Email

    • Top Tips for Automating Your Emails

    • Subject Lines and Avoiding Spam Filters

    • Welcome Emails

    • Lead Nurturing: A Personalized Path to Purchase

    • Loyalty, Engagement, and Re-Engagement

    • Module 4 Quiz
  • 6

    Module 5: Lead Generation Techniques

    • Landing Pages & Forms

    • Social Media & Ads for Lead Generation

    • Lead Magnets & Incentives

    • Webinars, Events, and Live Content

    • Module 5 Quiz
  • 7

    Module 6: Putting It All Together

    • Aligning Sales and Marketing

    • Testing & Optimizing

    • Building your Automation Stack

    • Module 6 Quiz
  • 8

    Conclusion & Next Steps

    • Recap and Continuing with Automation

    • You Did It!

    • Exit Survey & Your Feedback

Start freeing up your time and personalizing your customer experience

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